The Company
72 Hours Life, LLC is a lifestyle brand committed to helping you acquire the life you want by embracing basic and effective principles of efficiency. The 72 Hours Life challenges you to become more focused in your pursuits and to learn to clear away the clutter that prevents you from doing so. 72 Hours Life, LLC includes a variety of tools to guide you along this journey, including a book series, workbooks, a website community and a speakers series.
We’ve created a support network to assist those along their individual and collective journeys.
The Founder and CEO
Dr. Jeffrey E. Sterling
Dr. Jeffrey Sterling is a leader in community-based medicine, healthcare, organizational operations and efficiency. He serves as President and CEO of Sterling Healthcare Implementation Firm (SHIF), an international healthcare consulting and implementation firm providing entities with clinical, operational and financial best practices. He also serves as President & CEO of Sterling Medical Advice, an international public health initiative and telemedicine call center providing personal and immediate healthcare information and advice to consumers and clients.
Dr. Sterling founded the Minority Association of Pre-health Students, an American organization of premedical and other health career aspirants with chapters in over 300 colleges. Dr. Sterling is President of Northwestern University Black Alumni Association, the university’s first and largest national alumni club.
Dr. Sterling has degrees from Northwestern (Go Cats!), The Harvard School of Public Health (Health Policy & Management), and the University of Illinois College Of Medicine. He completed his Emergency Medicine Residency at Chicago’s Cook County Hospital. He has received executive education from Dartmouth College’s Tuck School of Business. Dr. Sterling is author of the popular health care blog, ‘Straight, No Chaser’ at www.jeffreysterlingmd.com, the book Behind the Curtain–A Peek at Life From Within the ER, and the upcoming efficiency series 72 Hours in a Day – Using Efficiency to Better Enjoy Every Part of Your Life. Dr. Sterling is a speaker in high demand, having delivered over one thousand lectures internationally.
Have questions about 72 Hours Life? Contact Dr. Sterling.
The Service
72 Hours Life, LLC turns the framework into practical programming for individuals, teams, and organizations: participant-centered, prevention-focused, and implementation-driven.
Efficiency & Performance Tools
- Book series introducing the 72 Hours Life framework
- Guided workbooks for structured self-development
- Digital tools and community resources for ongoing support
Education & Engagement
- Workshops and speaker series on productivity, clarity, and intentional living
- Evidence-informed principles in a culturally aware, motivational style
- Practical strategies for individuals, teams, and organizations
Community Building
- Online community offering accountability, shared learning, and peer support
- Interactive content designed for real-world application
- Support for every learning style: books, workbooks, digital content, and live experiences
Service areas: personal development and lifestyle transformation • productivity and efficiency training • motivational speaking and workshop facilitation • digital community engagement and content development • curriculum and workbook design
Our mission: to empower people to live with clarity, purpose, and efficiency by providing practical tools that help them eliminate clutter, focus their energy, and build the life they truly want.
Ready to bring 72 Hours Life to your team or event? Contact Dr. Sterling.
The 72 Hours in a Day series
Jeffrey Sterling — 72 Hours in a Day