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Sterling Healthcare
Implementation Firm
We provide and implement solutions for administrative,
operational, financial
and clinical challenges
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72 Hours Life

72 Hours Life, LLC is a lifestyle brand committed to helping you acquire the life you want by embracing basic and effective principles of efficiency. The 72 Hours Life challenges you to become more focused in your pursuits and to learn to clear away the clutter that prevents you from doing so. 72 Hours Life, LLC includes a variety of tools to guide you along this journey, including a book series, workbooks, a website community and a speakers series. We’ve created a support network to assist those along their individual and collective journeys.

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The Founder and CEO

Dr. Jeffrey Sterling is a leader in community-based medicine, healthcare, organizational operations and efficiency. He serves as President and CEO of Sterling Healthcare Implementation Firm (SHIF), an international healthcare consulting and implementation firm providing entities with clinical, operational and financial best practices.

He also serves as President & CEO of Sterling Medical Advice, an international public health initiative and telemedicine call center providing personal and immediate healthcare information and advice to consumers and clients.

Dr. Sterling founded the Minority Association of Pre-health Students, an American organization of premedical and other health career aspirants with chapters in over 300 colleges. Dr. Sterling is President of Northwestern University Black Alumni Association, the university’s first and largest national alumni club.

Dr. Sterling has degrees from Northwestern (Go Cats!), The Harvard School of Public Health (Health Policy & Management), and the University of Illinois College Of Medicine. He completed his Emergency Medicine Residency at Chicago’s Cook County Hospital. He has received executive education from Dartmouth College’s Tuck School of Business. Dr. Sterling is author of the popular health care blog, ‘Straight, No Chaser’ at www.jeffreysterlingmd.com, the book Behind the Curtain–A Peek at Life From Within the ER, and the upcoming efficiency series 72 Hours in a Day – Using Efficiency to Better Enjoy Every Part of Your Life. Dr. Sterling is a speaker in high demand, having delivered over one thousand lectures internationally.

Have questions about 72 Hours Life?

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The Service

72 Hours Life, LLC turns the framework into practical programming for individuals, teams, and organizations: participant-centered, prevention-focused, and implementation-driven.

Efficiency & Performance Tools

  • Book series introducing the 72 Hours Life framework
  • Guided workbooks for structured self-development
  • Digital tools and community resources for ongoing support

Education & Engagement

  • Workshops and speaker series on productivity, clarity, and intentional living
  • Evidence-informed principles in a culturally aware, motivational style
  • Practical strategies for individuals, teams, and organizations

Community Building

  • Online community offering accountability, shared learning, and peer support
  • Interactive content designed for real-world application
  • Support for every learning style: books, workbooks, digital content, and live experiences

Service areas: personal development and lifestyle transformation • productivity and efficiency training • motivational speaking and workshop facilitation • digital community engagement and content development • curriculum and workbook design

Our mission: to empower people to live with clarity, purpose, and efficiency by providing practical tools that help them eliminate clutter, focus their energy, and build the life they truly want.

The 72 Hours in a Day series

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Sterling Healthcare Implementation Firm is an
international healthcare consulting and implementation firm.

We assess the foundations on which healthcare institutions and delivery organizations operate, and through infrastructure analysis, we provide solutions for administrative, operational, financial, and clinical challenges. Beyond making recommendations, we assist hospitals, clinics, colleges and other entities in implementing initiatives that bring their provision of care and services in line with established best practice guidelines.

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Healthcare Consulting and Project Implementation

Sterling Healthcare Implementation Firm has hundreds of consultants able to create and implement healthcare solutions for virtually any challenge in healthcare and has done so on four continents and in over forty states and countries around the world.

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Preventive Health
Offerings

We work with entities from Community Organizations to Ministries of Health to build operational infrastructures inclusive of evidence-based, best practice considerations in health prevention and promotion. We created SIMPCO

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Hospital
Management

We provide Executive Management teams for a variety of entities, including Community Hospitals and major medical centers, including Level 1 Trauma Centers. This has included assuming positions of CEO, CFO, COO, CAO, and CTO/CIO.

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Primary Care
Offerings

Sterling Healthcare Implementation Firm has worked with dozens of hospitals and primary care facilities, including rural, urban, acute care, and specialty clinics and hospitals to implement clinical best practices, address facility start-up and staffing needs, and production of clinical best practices.

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Emergency and Other Clinical Department Management

Sterling Healthcare Implementation Firm has contracted with dozens of hospitals to oversee the administrative, clinical, and financial operations of these departments. We have provided physician and other provider staffing services for almost twenty years.

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Administrative
Services

Sterling Healthcare Implementation Firm has worked with healthcare administrators across the spectrum to put in place best practices to improve facility efficiency, quality, financial performance, patient and employee staff satisfaction, and community outreach.

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Sterling Healthcare Implementation Firm

Affiliate Companies

Female doctor consulting elderly male patient

Healthcare Consulting and Project Implementation

Sterling Healthcare Implementation Firm has hundreds of consultants able to create and implement healthcare solutions for virtually any challenge in healthcare and has done so on four continents and in over forty states and countries around the world.

Female doctor consulting elderly male patient

Preventive Health Offerings

We work with entities from Community Organizations to Ministries of Health to build operational infrastructures inclusive of evidence-based, best practice considerations in health prevention and promotion. We created SIMPCO

Female doctor consulting elderly male patient

Hospital Management

We provide Executive Management teams for a variety of entities, including Community Hospitals and major medical centers, including Level 1 Trauma Centers. This has included assuming positions of CEO, CFO, COO, CAO, and CTO/CIO.

Female doctor consulting elderly male patient

Primary Care Offerings

Sterling Healthcare Implementation Firm has worked with dozens of hospitals and primary care facilities, including rural, urban, acute care, and specialty clinics and hospitals to implement clinical best practices, address facility start-up and staffing needs, and production of clinical best practices.

Female doctor consulting elderly male patient

Emergency and Other Clinical Department Management

Sterling Healthcare Implementation Firm has contracted with dozens of hospitals to oversee the administrative, clinical, and financial operations of these departments. We have provided physician and other provider staffing services for almost twenty years.

Female doctor consulting elderly male patient

Administrative Services

Sterling Healthcare Implementation Firm has worked with healthcare administrators across the spectrum to put in place best practices to improve facility efficiency, quality, financial performance, patient and employee staff satisfaction, and community outreach.